Importance of Sitemaps

There are many SEO tips and tricks that help in optimizing a site but one of those, the importance of which is sometimes underestimated is sitemaps. Sitemaps, as the name implies, are just a map of your site - i.e. on one single page you show the structure of your site, its sections, the links between them, etc. Sitemaps make navigating your site easier and having an updated sitemap on your site is good both for your users and for search engines. Sitemaps are an important way of communication with search engines. While in robots.txt you tell search engines which parts of your site to exclude from indexing, in your site map you tell search engines where you'd like them to go.

Sitemaps are not a novelty. They have always been part of best Web design practices but with the adoption of sitemaps by search engines, now they become even more important. However, it is necessary to make a clarification that if you are interested in sitemaps mainly from a SEO point of view, you can't go on with the conventional sitemap only (though currently Yahoo! and MSN still keep to the standard html format). For instance, Google Sitemaps uses a special (XML) format that is different from the ordinary html sitemap for human visitors.

One might ask why two sitemaps are necessary. The answer is obvious - one is for humans, the other is for spiders (for now mainly Googlebot but it is reasonable to expect that other crawlers will join the club shortly). In that relation it is necessary to clarify that having two sitemaps is not regarded as duplicate content. In 'Introduction to Sitemaps', Google explicitly states that using a sitemap will never lead to penalty for your site.

Why Use a Sitemap

Using sitemaps has many benefits, not only easier navigation and better visibility by search engines. Sitemaps offer the opportunity to inform search engines immediately about any changes on your site. Of course, you cannot expect that search engines will rush right away to index your changed pages but certainly the changes will be indexed faster, compared to when you don't have a sitemap.

Also, when you have a sitemap and submit it to the search engines, you rely less on external links that will bring search engines to your site. Sitemaps can even help with messy internal links - for instance if you by accident have broken internal links or orphaned pages that cannot be reached in other way (though there is no doubt that it is much better to fix your errors than rely on a sitemap).

If your site is new, or if you have a significant number of new (or recently updated pages), then using a sitemap can be vital to your success. Although you can still go without a sitemap, it is likely that soon sitemaps will become the standard way of submitting a site to search engines. Though it is certain that spiders will continue to index the Web and sitemaps will not make the standard crawling procedures obsolete, it is logical to say that the importance of sitemaps will continue to increase.

Sitemaps also help in classifying your site content, though search engines are by no means obliged to classify a page as belonging to a particular category or as matching a particular keyword only because you have told them so.

Having in mind that the sitemap programs of major search engines (and especially Google) are still in beta, using a sitemap might not generate huge advantages right away but as search engines improve their sitemap indexing algorithms, it is expected that more and more sites will be indexed fast via sitemaps.

Generating and Submitting the Sitemap

The steps you need to perform in order to have a sitemap for your site are simple. First, you need to generate it, then you upload it to your site, and finally you notify Google about it.

Depending on your technical skills, there are two ways to generate a sitemap - to download and install a sitemap generator or to use an online sitemap generation tool. The first is more difficult but you have more control over the output. You can download the Google sitemap generator from here. After you download the package, follow the installation and configuration instructions in it. This generator is a Python script, so your Web server must have Python 2.2 or later installed, in order to run it.

The second way to generate a sitemap is easier. There are many free online tools that can do the job for you. For instance, have a look at this collection of Third-party Sitemap tools. Although Google says explicitly that it has neither tested, nor verified them, this list will be useful because it includes links to online generators, downloadable sitemap generators, sitemap plugins for popular content-management systems, etc., so you will be able to find exactly what you need.

After you have created the sitemap, you need to upload it to your site (if it is not already there) and notify Google about its existence. Notifying Google includes adding the site to your Google Sitemaps account, so if you do not have an account with Google, it is high time to open one. Another detail that is useful to know in advance is that in order to add the sitemap to your account, you need to verify that you are the legitimate owner of the site.

Currently Yahoo! and MSN do not support sitemaps, or at least not in the XML format, used by Google. Yahoo! allows webmasters to submit “a text file with a list of URLs” (which can actually be a stripped-down version of a site map), while MSN does not offer even that but there are rumors that it is indexing sitemaps when they are available onsite. Most likely this situation will change in the near future and both Yahoo! and MSN will catch with Google because user-submitted site maps are just a too powerful SEO tool and cannot be ignored.

How to get Traffic from Social Bookmarking sites

Sites like digg.com, reddit.com, stumbleupon.com etc can bring you a LOT of traffic. How about getting 20,000 and more visitors a day when your listing hits the front page?
Getting to the front page of these sites is not as difficult as it seems. I have been successful with digg and del.icio.us (and not so much with Reddit though the same steps should apply to it as well) multiple times and have thus compiled a list of steps that have helped me succeed:

to your Headlines

Many great articles go unnoticed on social bookmarking sites because their headline is not catchy enough. Your headline is the first (and very often the only) thing users will see from your article, so if you don't make the effort to provide a catchy headline, your chances of getting to the front page are small.
Here are some examples to start with :-

Original headline : The Two Types of Cognition
Modified Headline : Learn to Understand Your Own Intelligence

Original headline: Neat way to organize and find anything in your purse instantly!
Modified Headline : How to Instantly Find Anything in Your Purse

Here is a good blog post that should help you with your headlines.

2Write a meaningful & short description

The headline is very important to draw attention but if you want to keep that attention, (seo india) a meaningful description is vital. The description must be slightly provocative because this draws more attention but still, never use lies and false facts to provoke interest. For instance, if your write “This article will reveal to you the 10 sure ways to deal with stress once and forever and live like a king from now on.” visitors will hardly think that your story is true and facts-based.

You also might be tempted to use a long tell-it-all paragraph to describe your great masterpiece but have in mind that many users will not bother to read anything over 100-150 characters. Additionally, some of the social bookmarking sites limit descriptions, so you'd better think in advance how to describe your article as briefly as possible.

3Have a great first paragraph

This is a rule that is always true but for successful social bookmarking it is even more important. If you have successfully passed Level 1 (headlines) and Level 2 (description) in the Catch the User's Attraction game, don't let a bad first paragraph make them leave your site.

4Content is king

However, the first paragraph is not everything. Going further along the chain of drawing (and retaining) users' attention, we reach the Content is King Level. If your articles are just trash, bookmarking them is useless. You might cheat users once but don't count on repetitive visits. What is more, you can get your site banned from social bookmarking sites, when you persistently post junk.

5Make it easy for others to vote / bookmark your site

It is best when other people, not you, bookmark your site. Therefore, you must make your best to make it easier for them to do it. You can put a bookmarking button at the end of the article, so if users like your content, they can easily post it. If you are using a CMS, check if there is an extension that allows to add Digg, Del.icio.us, and other buttons but if you are using static HTML, you can always go to the social bookmarking site and copy the code that will add their button to your pages.
Here is a link that should help you add Links for Del.icio.us, Digg, and More to your pages.

6Know when to submit

The time when you submit can be crucial for your attempts to get to the front page. On most social bookmarking sites you have only 24 hours to get to the front page and stay there. So, if you post when most users (and especially your supporters) are still sleeping, you are wasting valuable time. By the time they get up, you might have gone to the tenth page. You'd better try it for yourself and see if it works for you but generally posting earlier than 10 a.m. US Central Time is not good. Many people say that they get more traffic around 3 p.m. US Central Time. Also, workdays are generally better in terms of traffic but the downside is that you have more competitors for the front page than on weekends.

7Submit to the right category

Sometimes a site might not work for you because there is no right category for you. Or because you don't submit to the right category – technology, health, whatever – but to categories like General, Miscellaneous, etc. where all unclassified stuff goes. And since these categories fill very fast, your chance to get noticed decreases.

8Build a top-profile

Not all users are equal on social bookmarking sites. If you are an old and respected user who has posted tons of interesting stuff, this increases the probability that what you submit will get noticed. Posting links to interesting articles on other sites is vital for building a top-profile. Additionally, it is suspicious, when your profile has links to only one site. Many social bookmarking sites frown when users submit their own content because this feels like self-promotion.

9Cooperate with other social bookmarkers

The Lonely Wolf is a suicidal strategy on sites like StubleUpon, Digg, Netscape. Many stories make it to the front page not only because they are great but because they are backed up by your network of friends. If in the first hours after your submittal you get at least 15 votes from your friends and supporters, it is more likely that other users will vote for you. 50 votes can get you to the top page of Digg.

10Submit in English

Linguistic diversity is great but the majority of users are from English-speaking countries and they don't understand exotic languages. So, for most of the social bookmarking sites submitting anything in a language different from English is not recommendable. The languages that are at an especial disadvantage are Chinese, Arabic, Slavic languages and all the other that use non-latin alphabet. German, Spanish, French are more understandable but still they are not English. If you really must submit your story (i.e. because you need the backlink), include an English translation at least of the title. But the best way to proceed with non-English stories is to post them on where they belong. Check this link for a list of non-English sites.

11Never submit old news

Submitting old news will not help you in becoming a respected user. Yesterday's news is history. But if you still need to submit old stuff, consider feature articles, howtos and similar pieces that are up-to-date for a long time.

12Check your facts

You must be flattered that users read your postings but you will hardly be flattered when users prove that you haven't got the facts right. In addition to sarcastic comments, you might also receive negative votes for your story, so if you want to avoid this, check you facts - or your readers will do it.

13Check you spelling

Some sites do not allow to edit your posts later, so if you misspell the title, the URL, or a keyword, it will stay this way forever.

14Not all topics do well

But sometimes even great content and submitting to the right category do not push you to the top. One possible reason could be that your stories are about unpopular topics. Many sites have topics that their users love and topics that don't sell that well. For instance, Apple sells well on Digg and The War in Iraq on Netscape. Negative stories - about George Bush, Microsoft, evil multinational companies, corruption and crime also have a chance to make it to the front page. You can't know these things in advance but some research on how many stories tagged with keywords like yours have made the front page in the last year or so can give you a clue.

15Have Related Articles / Popular Articles

Traffic gurus joke that traffic from social bookmarking sites is like an invasion – the crowds pour in and in a day or two they are gone. Unfortunately this is true – after your listing rolls from the front page (provided that you reached the front page), the drop in traffic is considerable. Besides, many users come just following the link to your article, have a look at it and then they are gone. One of the ways to keep them longer on your site is to have links to Related Articles / Popular Articles or something similar that can draw their attention to other stuff on the site and make them read more than one article.

16RSS feeds, newsletter subscriptions, affiliate marketing

RSS feeds, newsletter subscriptions, affiliate marketing are all areas in which the traffic from social bookmarking sites can help you a lot. Many people who come to your site and like it, will subscribe to RSS feeds and/or your newsletter. So, you need to put these in visible places and then you will be astonished at the number of new subscriptions you got on the day when you were on the front page of a major social bookmarking site.

17Do not use automated submitters

After some time of active social bookmarking, you will discover that you are spending hours on end posting links. Yes, this is a lot of time and using automated submitters might look like the solution but it isn't. Automated submitters often have malware in them or are used for stealing passwords, so unless you don't care about the fate of your profile and don't mind being banned, automated submitters are not the way to go.

18Respond to comments on your stories

Social bookmarking sites are not a newsgroup but interesting articles can trigger a pretty heated discussion with hundreds of comments. If your article gets comments, you must be proud. Always respond to commends on your stories and even better – post comments on other stories you find interesting. This is a way to make friends and to create a top-profile.

19Prepare your server for the expected traffic

This is hardly a point of minor importance but we take for granted that you are hosting your site on a reliable server that does not crash twice a day. But have in mind that your presence on the front page of a major social bookmarking site can drive you a lot traffic, which can cause your server to crash – literally!
I remember one of the times I was on the front page on Digg, I kept restarting Apache on my dedicated server because it was unable to cope with the massive traffic. I have many tools on my site and when the visitors tried them, this loaded the server additionally.
Well, for an articles site getting so much traffic is not so devastating but if you are hosting on a so-so server, you'd better migrate your site to a machine that can handle a lot of simultaneous hits. Also, check if your monthly traffic allowance is enough to handle 200-500,000 or even more visitors. It is very amateurish to attract a lot of visitors and not be able to serve them because your server crashed or you have exceeded your bandwidth!

20The snowball effect

But despite the differences in the likes of the different social bookmarking communities, there are striking similarities. You will soon discover that if a post is popular on one of the major sites, this usually drives it up on the other big and smaller sites. Usually it is Digg posts that become popular on StumbleUpon and Reddit but there are many other examples. To use this fact to your best advantage, you may want to concentrate your efforts on getting to the front page of the major players only and bet on the snowball effect to drive you to the top on other sites.
An additional benefit of the snowball effect is that if your posting is interesting and people start blogging about it, you can get tons of backlinks from their blogs. This happened to me and the result was that my PR jumped to 6 on the next update.

Ranking in Country Specific Search Engines

In the world of Search Engine Optimization, Location is important. SEO India is the best one for search engine optimization in India Search engines like to bring relevant results to a user, not only in the area of keywords and sites that give the user exactly what they are looking for, but also in the correct language as well. It doesn't do a lot of good for a Russian-speaking individual to continually get websites returned in a search query that are written in Egyptian or in Chinese. So a search engine has to have some way to be able to return the results the user is looking for in the right language, and a search engine's goal is also to try and get the user as close to home as possible in the realm of their search results.

Many people wonder why their websites don't rank well in some search engines, especially if they are trying to get ranked in a search engine based in another country. Perhaps they may not even know they are in another country? You say that is impossible: how could one not know what country they are in? It might surprise that individual to find that their website might in fact be hosted in a completely different country, perhaps even on another continent!

Consider that many search engines, including Google, will determine country not only based on the domain name (like .co.uk or .com.au), but also the country of a website's physical location based upon IP address. Search engines are programmed with information that tells them which IP addresses belong to which particular country, as well as which domain suffixes are assigned to which countries.

Let's say, for instance, that you are wishing to rank highly in Google based in the United States. It would not do well, then, for you to have your website hosted in Japan or Australia. You might have to switch your web host to one whose servers reside in the United States.

There is a tool we like to use called the Website to Country Tool. What this tool does is it allows you to view which country your website is hosted. Not only will this tell you what country your site is hosted in, but it can also help you determine a possible reason why your website may not be ranking as highly as you might like in a particular search engine.

It might be disheartening to learn that your website has been hosted in another country, but it is better to understand why your site might not be ranking as highly as you'd like it to be, especially when there is something you can definitely do about it.

Bad Neighborhood

Has it ever happened to you to have a perfectly optimized site with lots of links and content and the right keyword density and still do not rank high in search engines? Probably every SEO has experienced this. The reasons for such kind of failure can be really diverse – starting from the sandbox effect (your site just needs time to get mature), to overoptimization and inappropriate online relations (i.e. the so called “bad neighborhood” effect).

While there is not much you can do about the sandbox effect but wait, in most other cases it is up to you to counteract the negative effects you are suffering from. You just need to figure out what is stopping you from achieving the deserved rankings. Careful analysis of your site and the sites that link to you can give you ideas where to look for for the source of trouble and deal with it. If it is overoptimization – remove excessive stuffing; if it is bad neighbors – say “goodbye” to them. We have already deals with overoptimization as a SEO overkill and in this article we will have a look at another frequent rankings killer.

Link Wisely, Avoid Bad Neighbors - seo india
It is a known fact that one of the most important items for high rankings, especially with Google, are links. The Web is woven out of links and inbound and outbound links are most natural. Generally, the more inbound links (i.e. other sites link to you) you have, the better. On the contrary, if you have many outbound links, this is not very good. And what is worse – it can be disastrous, if you link to improper places – i.e. bad neighbors. The concept is hardly difficult to comprehend – it is so similar to real life: if you choose outlaws or bad guys for friends, you are considered to be one of them.

It might look unfair to be penalized for things that you have not done but linking to sites with bad reputation is equal to a crime for search engines and by linking to such a site, you can expect to be penalized as well. And yes, it is fair because search engines do penalize sites that use different tricks to manipulate search results. In a way, in order to guarantee the integrity of search results, search engines cannot afford to tolerate unethical practices.

However, search engines tend to be fair and do not punish you for things that are out of your control. If you have many inbound links from suspicious sites, this will not be regarded as a malpractice on your side because generally it is their Web master, not you, who has put all these links. So, inbound links, no matter where they come from, cannot harm you. But if in addition to inbound links, you have a considerable amount of outbound links to such sites, in a sense you vote for them. Search engines consider this as malpractice and you will get punished.

Why Do Some Sites Get Labelled as Bad Neighbors?
We have already mentioned in this article some of the practices that are a reason for search engines to ban particular sites. But the “sins” are not only limited to being a spam domain. Generally, companies get blacklisted because they try to boost their ranking by using illegal techniques such as keyword stuffing, duplicate content (or lack of any original content), hidden text and links, doorway pages, deceptive titles, machine-generated pages, copyright violators, etc. Search engines also tend to dislike meaningless link directories that conceive the impression that they are topically arranged, so if you have a fat links section on your site, double-check what you link to.

Figuring Out Who's Good, Who's Not
Probably the question that is popping is: “But since the Web is so vast and so constantly changing, how can I know who is good and who is bad?” Well, you don't have to know each of the sites on the black list, even if it were possible. The black list itself is changing all the time but it looks like there will always be companies and individuals who are eager to earn some cash by spamming, disseminating viruses and porn or simply performing fraudulent activities.

The first check you need to perform when you have doubts that some of the sites you are linking to are bed neighbors is to see if they are included in the indices of Google and the other search engines. Type “site:siteX.com”, where “siteX.com” is the site you are performing a check about and see if Google returns any results from it. If it does not return any results, chances are that this site is banned from Google and you should immediately remove any outbound links to siteX.com.

If you have outbound links to many different sites, such checks might take a lot of time. Fortunately, there are tools that can help you in performing this task. The CEO of Blackwood Productions has recommended bad-neighborhood as one of the reliable tools that reports links to and from suspicious sites and sites that are missing in Google's index.

Internet Marketing

Internet marketing is a constituent of e-commerce (electronic commerce). The concept of Internet Marketing and e-commerce is widely used nowadays and will prove useful for any business. This ensures to provide its customers with all the facilities, which includes availability of information. Consumers can purchase any product at any time, which saves not only your time but also your money

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